Elusive Ambassadors

Welcome to our amazing and talented team of brand ambassadors. Over the past 16 years Elusive has supported a number of International and UK athletes and they remain at the forefront in the testing and development of our products.

JORDAN REED

Sponsors: Elusive, Obsessive Disorder and Diplock Surfboards.

Jordan's been surfing since the age of 9 and today still feel's the same as he did on day one.......like a grom. Even more so when it's 6ft and barrelling it's nuts off.
"I love sucky barrelling waves and long mechanical pointbreaks as this encourages all types of manoeuvres."
Born in North Devon only a few clicks from the beach. His dad was a surfing pioneer in the 70's so it just seemed right to follow what he loved to do.....Surf! "My sister and I pretty much grew up on the beach so it just seemed like the number one for me." When he turned 18 he began a lifeguarding career (which he still does today). This changed his perception and respect for the ocean even more, as it improves his all round fitness and knowledge of the local beaches. It was also around that time he began escaping the annual winter in search of tropical waves. The list of destinations is endless: Indonesia, Australia, Caribbean, Central America, Mexico, California and all over Europe. He recently became a very proud father, quoting "that's the greatest prize life has thrown at me." The stoke rolls on!

EOIN McCARTHY DEERING

Sponsors: Elusive, Matuse, SOVRN Republic, Surfdock, Diplock Surfboards.

Eoin is East Coast of Ireland born and bred. Tá sé líofa sa Ghaeilge and enjoys country living at heart.

He started surfing with his parents aged five and since then truly enjoys all watersports. When there are no waves, you’ll find him skating, mountain biking or heading for the snow in search of fun.

He has fond memories of canoeing and swimming with orcas and dolphins from an early age and continues to explore all four corners of the globe. Currently based on the West Coast of Ireland he manages to combine business and pleasure with adventure media production, while always planning the next search and explore mission.

He is a self-confessed perennial student of medicine, surgery, science and discovery and always great fun to have along on a trip.

Eoin wishes to thank his family for everything! Buíochas le Dia.

GREG NORMAN

Sponsors - Elusive, Tiki, Black and White surfboards and Obsessive Disorder.

Greg has been a competitive surfer for over 10 years on the local and national scene, picking up a host of trophies on the way. The lucky fella is fortunate to live right near the beach in North Devon, and manages to rack up a fair bit of water time around his work schedule.

Greg surf's a range of boards, but his passion is with longboarding. An experienced traveller, he has surfed across the globe and has plans to tick a few more destinations off the bucket list in the next few years.

Greg is a super friendly guy, who loves the outdoors. He's also very keen to keep fit by cycling and running, when the surf isn't on.

TOM ANDERSON

Sponsors: Elusive, Luke Young Surfboards

A surfer turned author, although still surfer through and through. For the 2015 Welsh Seniors Champion, getting in the water is everything - whether home or abroad, light or dark (he also won the inaugural Esplanade Night Surf). After competing widely as a youngster (and usually losing), Tom was inspired by his passion for travel to write the iconic surf memoir Riding the Magic Carpet - a tale of worldwide trips culminating at South Africa's Jeffrey's Bay. While J-Bay is up there with the best waves Tom's ever ridden, he's a firm believer in the idea that the situation is as important as the waves, and cites some of his best ever sessions as taking place in a weird and wonderful range of places, from Taiwan to Trestles, low tide Snapper to low-tide Coney. One of the dangerous consequences of this lifestyle is an addiction to Indonesia, and in the last few years Tom has been visiting some of the archipelago's lesser known waves. 'Might not return one day,' he often warns us.

Tom is proud to be renewing his commitments as Brand Ambassador for Elusive. 'These guys absolutely, one-thousand per-cent share my idea of what a proper, organic, home-grown, counter-culture clothing label should be. Art matters, surfing is fun - and that's all there is to it!'

www.tomandersonbooks.com