Who We Are
Elusive Brand is a UK based independent Lifestyle Company. We produce high quality clothing and accessories encompassing all that is surf, skate, art, music & fashion, bringing together the ideas of its ambassadors and their lifestyle experiences.
Creativity, design, energy & dedication all support Elusive's brand values.
Elusive is an apparel brand founded from a love of the ocean, surfing and the great outdoors.
From those chilly dawn sessions to balmy Indian Ocean perfection, we've got you covered.
We'd like to say we've created a lifestyle, keeping us in touch with the things we love.
2016 was our 10th year anniversary. Stay tuned for some exciting events in 2017 to celebrate this milestone.
Sustainable manufacturing is the creation of manufactured products through economically-sound processes that minimize negative environmental impacts.
Our sustainable manufacturing practice is strongly represented in our new Earth, Seas and Iconic ranges and this will be our new standard for future collections.
1% For The Planet
Empowering all of us to drive big, positive change. The mission is to build, support and activate an alliance of businesses financially committed to creating a healthy planet.
As a member of 1% For The Planet we donate 1% of our annual profits to allow you and me to do more for our big blue planet than we can alone.
Waves For Water
Elusive supports the Waves For Water campaign who work on the front line to provide clean water to communities in need around the world.
Working alongside world leaders and strategic partners Waves For Water take a no-nonsense attitude toward making global change.