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Tel. 0845 200 8420 / Mobile: 07970 946099

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Elusive is an apparel brand founded in 2006 from a love of the ocean, surfing and the great outdoors.

From those chilly dawn sessions to balmy Indian Ocean perfection, we've got you covered.

We'd like to say we've created a lifestyle, keeping us in touch with the things we love.


Elusive Brand is committed in building local events to enhance community spirit, lifestyle and supporting non profit organisations.


Elusive Open of Surf

The Elusive Open of Surf returns to Porthcawl for the 10th annual event.

Big thanks to The Welsh Surfing Federation, Christian Surfers, Welsh Coast Surf Club, Obsessive-Disorder, Diplock Surfboards and Bridgend Council for their support. 

This annual event has become a bit of a tradition with the surfing community and provides UK surfers with a solid platform to compete at a national level in order to improve their experience in competitive surfing.

Previous Men's Open Winners:

2015 - Alex Morris

2014 - Alex Morris

2013 - Mike Young

2012 - Mike Young

2010/11 - George Schofield

2009 - Harry Cromwell

2008 - Russel Winter

2007 - Toby Atkins

2006 - Mike Young